Nine decades ago, when the Hentzen’s evaluated the business landscape and saw a new world of manufactured goods—all in need of a quality finish—they started something that’s been hard to undo. That is, get the coating business out of the family’s DNA. As the company grew, generation after generation saw the new possibilities that innovation made possible, externally and internally. But it wasn’t just about the coating itself, the color, or the chemistry. It was all about flexibility, and what customers needed to improve their processes. To this day, that’s what drives us. You can sense it when you walk through the doors. And you can feel it every time a Hentzen associate takes the time to understand what you need.