"With travel curtailed and tradeshows canceled due to the pandemic, what are the viable alternatives?"
If your company is one of the many in the industry that pins its marketing and sales efforts on regional and international trade shows throughout the year, you likely have a lot of questions about what can be done — and whether the year can be salvaged at all.
Virtual trade shows offer some of the opportunities that make in-person events so valuable, but they need to be leveraged in a different way. During our exclusive webinar with industry insiders, we'll look at how to do that, how to reach a similar number of people, and how to employ innovative options to make yourself stand out when it seems like everyone is suffering from "Zoom fatigue."
We'll also look at marketing avenues other corrosion companies are leaving on the table, and creative ways to market to and network with other trade show attendees. Finally, we'll look at the best practices to keep in mind and common pitfalls to avoid when pivoting to digital marketing.