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Coping with COVID: Cancelled Corrosion Tradeshows

How can companies leverage virtual trade shows?How can they reach a similar number of people?What other marketing avenues are there that corrosion companies/pros tend to leave on the table that they might consider instead?How are companies/pros networking now?How else can companies/pros get creative? e.g. "demo day" and speaking to your earlier point about Zoom fatigueFor those now turning to digital marketing that hadn't previously, are there any best practices or common pitfalls to keep in mind?
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